Social media video isn't just traditional video shrunk down. It requires a different approach entirely.
Platform-Specific Content
What works on Instagram Reels won't work on LinkedIn. Each platform has its own culture, audience expectations, and best practices.
Hook Immediately
You have 3 seconds to capture attention. Start with something surprising, intriguing, or valuable. No slow buildups.
Design for Sound-Off
85% of social video is watched without sound. Use captions, text overlays, and visual storytelling.
Vertical Format
Mobile is dominant. Shoot vertically (9:16) for Stories, Reels, and TikTok. Horizontal feels amateurish on these platforms.
Authenticity Over Production
Social media audiences prefer authentic, relatable content over highly produced videos. Show the real side of your business.
Engagement Drivers
Ask questions, encourage comments, create shareable content. Social algorithms reward engagement.
Consistency
Post regularly. Algorithms favour accounts that keep users on the platform. Aim for at least 3-4 posts per week.
Trend Awareness
Stay current with trends, sounds, and formats. But only participate in trends that align with your brand.
The Social Video Mindset
Think "content creator" not "filmmaker." Social video is about connection, not perfection.
