Product photography can make or break e-commerce sales. Here's how to create images that convert.
Lighting Is Everything
Use soft, diffused lighting to eliminate harsh shadows. Light boxes or softboxes work well for small products.
Multiple Angles
Show products from front, back, sides, top, and bottom. Include detail shots of important features.
Context Shots
Show products in use. A watch on a wrist, a bag being carried, furniture in a room. Help customers visualise ownership.
Consistent Style
Maintain consistent lighting, backgrounds, and editing across all product photos. It looks professional and builds trust.
High Resolution
Allow customers to zoom in. High-resolution images show quality and detail.
White Backgrounds
Pure white backgrounds (RGB 255,255,255) are standard for e-commerce. They're clean and professional.
Lifestyle Imagery
Supplement product shots with lifestyle images showing your products in real-world settings.
Fast Loading
Optimise images for web. Use compression and modern formats like WebP to maintain quality while reducing file size.
The Conversion Factor
Great product photography isn't an expense—it's an investment that directly impacts sales.
